Mr. Blouin turned 40 years old and his friends wanted to make a special birthday card and create an original logo for a T-shirt. Mr. Blouin, a creative director at a well-known video game company and lover of spirits as well as old video games, was embodied in the special bottle of El Blou - his nickname - design which was a clin-d'oeil to his native Cap-Rouge and his parent's names.